Hendrick’s Emporium of Sensorial Submersion

“Our working relationship with Queen Mab was taken to new heights in the summer of 2015 when we unleashed the Hendrick’s Emporium of Sensorial Submersion (HESS) to patrons of Edinburgh Fringe. For a brand with a reputation for engaging its consumers with delightfully peculiar shenanigans and rich personal interaction, Queen Mab worked tirelessly in taking a complex story concept and ever-evolving script to provide a strong thread that captivated visitors to HESS and ensured consistent 5* reviews. Their understanding of audience reactions and communication of brand messaging ensured ‘patients’ at the experience left singing praises and spreading the good word about Hendrick’s in a way few other brand activities can manage.”

Rory Steel, CEO, Steelyfox