The Hendricks Extraordinary Roving Bus of Exceptionally Refined Travel

“The experience we created and the success in which it was received was a testament to the hard work and creative abilities of Dom and his talented team. The brief they were given was to create a vivid experience in which consumers could leave the monotony of the daily commute behind aboard a large cucumber bus, H.E.R.B.E.R.T. The team analysed the brief in an exceptionally creative manner engendering an exceptional experience for consumers while, crucially, immersing them within the unusual world of Hendrick’s Gin. While creativity was always at the forefront there was also an extreme focus placed upon the role of the brand within the experience so consumers left feeling mentally stimulated and sensually reinvigorated but also with an unwavering affinity for the Hendrick’s brand. This kind of subtle, yet hugely memorable branded experience simply would not have been possible without the skills and determination of Dom Le Moignan”. Ally Martin, UK Ambassador of Hendricks Gin